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Mazars is launching the first web television for CFOs, by CFOs. Mazars’ customers, rather than its brand or services, are at the heart of stories featured on the web TV. Seven original programmes paint a portrait of the Chief Financial Officer of tomorrow through candid interviews and debates from the profession’s key players. This new media comes at a time of major transformation for both companies and their business models.
By 2020, close to 40% of accounting transactions could be performed by machines, which would completely upend the finance department’s traditional tasks. The first episodes of The Next CFO’s programmes demonstrate the main themes of this profound shift: change management, technological disruption, the need to recruit unconventional profiles, the importance of continuous learning, international and intercultural communication and deeper interactions with the other corporate functions.
“Mazars, with its presence in 86 countries and reputation as a trusted partner of CFOs, is well-placed to observe and anticipate the coming developments in the finance profession. These evolutions are at once technical, strategic, complex and essential. The main aim of most web television channels is to promote their sponsor. In keeping with our position as an influential challenger in the audit industry, we thought it would be more useful to create a unique space for open expression and honest discourse. The Next CFO hopes to make an original and contemporary contribution to the discussion on the future of the CFO”, explains Laurent Choain, Chief People & Communication Officer at Mazars.
The video streaming platform for financial decision-makers is available at www.thenextcfo.tv. It currently offers seven original programmes in English and new episodes will be released regularly.
Its diversity of speakers, international reach and innovative approach make The Next CFO a truly unique media. It is designed to be a platform for discussion, reflection, and executive education for CFOs and future CFOs.
Mazars
Marie Coudié – Head of International Brand Communication – +33 1 49 97 46 70 - marie.coudie@mazars.com
Elizabeth Husson – International Communication Officer – +33 1 49 97 63 37 - elizabeth.husson@mazars.com
OPRG Agency
Laure de Chastellux – +33 1 53 32 55 78 – laure.dechastellux@omnicomprgroup.com
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